The School of Marketing

Program

Practical Management Business School (PMBA) offers training courses for businessmen, marketing specialist and managers experienced in commercial activity. We bring to your attention the program of the «School of marketing. The practical aspect». The beginning of the program is on the 27^th of June.

Our specialty: 30% of theory, 70% of practice.

We don't tell you what the marketing is, we teach you to use it.

You possess 7 practical instruments of marketing as well as skills of

1. segmentation of the saturated market,

2. designing effective strategies with scare resources,

3. using of the effective instruments of marketing research,

4. launch of the new brands in the modern environment,

5. implementation of the mathematical methods when making forecasting,

6. usage of the non-standard channels of marketing communications,

7. taking into account the peculiarities of the marketing in the spheres B2C and B2B.

The final research of every student should looks like a marketing plan worked out according to the standards.

The aim of the program is: to teach practical skills of marketing strategies working out, of launching new brands to the market, of holding marketing research, of marketing projecting, of organizing of the goods and services promotion.

School of marketing course consists of the following modules:

The basics of the marketing

Content, basic principles and functions of the marketing in company

Marketing in the company's system of quality management

Marketing environment

Notions of market segmentation, of differentiation and positioning of the product

Conception of marketing complex

Strategic marketing

Basic elements of the marketing strategy

Consumer behaviour

Positioning of the company

Assessment of the competitive advantages of the company

Choosing of the marketing strategy and goal-setting in the marketing

Analysis of the products portfolio of the company

Life cycle of the product

Methods of portfolio analysis

Marketing instruments of company's profitability increase

Operational marketing

Product policy of the company

Price policy of the company

Marketing complex engineering

Management of promotion

Development of marketing

Integrated marketing communications

Non-standard (lateral) marketing

Marketing efficiency assessment

Communication efficiency

Economical efficiency

Making of the marketing investigations

Methods of the marketing investigations

Survey and observation as basic methods of marketing information gathering

Art of work with focus-group

Processing and interpretation of the results of marketing investigations

Peculiarities of the program

As an illustration we shall use examples of real commercial projects, conducted under the direction or by direct participation of the trainers

The participants can send the organizers the questions (problematic situations' description), they would like to get the answers to in the course of training beforehand (not later than 10 days before the relevant module's beginning)

The participants of the program receive a set of teaching materials, containing educational materials, practical instruments of marketing information analysis and managerial decisions making, also it includes situations for analysis from the experience of factual business activity in the sphere of marketing.

Business-trainers and tutors: V. Korsak, M.Krikunov, S.Budko, L.Datsenko, K.Druyan, I.Lubarskiy, M.Bahan, D.Havrilov, V.Malichevskiy, S.Ozhema, O.Hanin, O.Homutenko.

We offer full-time tuition or distance learning.

The total duration of learning is 7 months.

The periodicity of full-time trainings is twice a month + tutoring (optional) once a month.

Having completed every module you will pass a test, do cases and educational projects.

On the expiration of the program you will do a research and defend it.

In case of successful completion of training you are given the certificate and an application with all the disciplines taught enumerated.

The payment for the full training course is 7500 UAH

If there are more then two students of one company you are granted an allowance. We can also schedule an individual training.

To get the in-depth information phone in the phone-number: 0332-784868

E-mail: info@pmba.com.ua

Contact person: educational department manager Victoria Maslovska